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Social Media Engagement

Effective Tips and Tricks Boost Social Media Engagement

We all know how much mainstream social media have become, everything has the potential of going viral once it is posted on any of the social media platforms. Almost half of the entire world’s population is using social media. This massive number of social media users which goes well above 4 billion include people belonging to various demographics ranging from teenagers to the people who are above their eighties. These stats show how much beneficial social media can be for your business. All you need to do is make sure you implement the right strategy for effective social media engagement with general users, prospects, and existing customers as well. For this purpose you may need to hire an in-house team or simply outsource the work to an experienced marketing agency like SMMnerds with tonnes of experience in managing social media campaigns for a wide range of businesses. In addition to making your brand popular among people social media also serves as an efficient bridge that drives loads of traffic to your website, creating chances for a larger number of conversions and sales, which will ultimately benefit your business with a considerable increase in the revenue and profit of your company as well. We have put together some effective tips to help you increase the social media engagement of your business and drive a larger chunk of traffic to your website. Further details are given below:

 

Ensure the Optimization of Your Social Media Profiles:

Social media profiles or handles of a business play a vital role in building a strong presence of a brand online and enhance its recognition by general users. A good social media profile with strategically optimized social media posts can help you drive a good amount of traffic to your website. The need for optimization of your websites is pretty much important and necessary like the SEO optimization of your website. Therefore, you can’t just ignore the optimization of your social media profiles and need to give proper attention to the optimization of your social media profiles on various platforms which involves inclusion of relevant keywords in about section of profiles. You can also add the link to your website on your social media profiles which will help you rank your website better in terms of SEO. If you take proper care of your social media profiles, these profiles can prove to be a great asset to your business.

 

Consistent Posting:

This one is really necessary, in order to enhance the recognition of your brand, you need to make sure that you are posting relevant set of information in forms of social media posts on a consistent basis to keep your audience engaged all the time. Posting frequently will certainly help you gain a better number of followers which will automatically help you attain the target of highly active social media handles or profiles. For this purpose you need to consider a number of factors to get the maximum out of your social media profiles and posts and drive an even better amount of traffic to your website. These factors are targeted audience, days in a week, content, hashtags, profile bios, and the region or the time zone. Brands with strong social media presence have been observed to follow some specific social media posting frequencies for different social media platforms. For instance, in the case of Facebook, a brand with a strong online presence would do at least one post on a daily basis. In case of the Instagram, this frequency will become 1 to 2 posts per week. Twitter is quite an active social media platforms, so brands are seen tweeting frequently from their Twitter handles during a day, this daily posting frequency can go up to 15 tweets a day. However, before simply following these posting frequencies, you need to calculate the best frequency with your audience. Additionally, you also need to keep an eye out for the posting frequencies of other brands, especially the one that happen to be your competitors. This will definitely help you figure out the ideal frequency for a better social media engagement, which will ultimately enable you to increase the amount of traffic on your website.

 

Make proper Use of Visual Content and Follow the Social Trends:

Keep an eye out for popular trends amongst social media users. Things that are already viral can definitely help you capture the attention of a larger number of audiences and make your brand even popular. For this purpose, you need to find unique, enticing, and relatable things that are viral on social media and figure out a way to relate these things to the products, services, or objective of your brand. Social media users always appreciate and welcome such stuff and engage with the profile that is first to post it on social media. This will also help you increase your website traffic. However, it should be noted that not all the posts from your social media handle are going to be viral or popular. Make sure you keep an eye out for popular memes, hashtags, and visual content that is capable of enticing general users and attract them towards your brand. Once their attention is directed towards your brand and its social media profiles, they will surely check out your website. Browsing your website means you have a greater chance of making a large number of conversions. Memes can be a great tool for this purpose, because when a meme is shared from your social media handle people are more likely to share it on their social media profiles as well and forwards it amongst their circle which will definitely draw the attention of a large number of people towards your brand.  This means your message will reach the maximum audience without much of an effort. Memes are full of humour which actually surprise your audience and let them know that the brand they follow also appreciates viral things just like they do, this creates a sense of harmony and stronger bond between you and your followers.